Real estate can be a very lucrative field, but with its low barrier of entry, anyone can be a realtor and thus, the competition can be brutal. That is why the first initial real estate leads for new agents, who barely have a network to fall back on, can be tough to acquire. But if you have the drive to see yourself succeed as a top realtor, you can start with an online funnel.
What is a good example of an effective online funnel?
For starters, it can be a webpage that draws in a lot of online traffic, particularly people looking to either purchase or sell their home.
Your brokerage firm may offer you a webpage, but a great real estate agent knows that it is better to have control over how you present yourself. And that can be done with a personal website that distinguishes yourself from other real estate agents and build up your brand.
To create an effective online funnel, your web content has to have the following aspects:
1.) You know the audience you are creating content for…
The more specific you can be about the type of visitor you want to target, the better. Most real estate agents make the mistake of creating content around general topics such as “How to sell a home”. There are probably thousands of other articles that have already been written about this topic. However, if your content can cover more specific topics such as “How to sell a home with pets”, the logic follows that it will cater better to people who have pets at home and they are more likely to find it engaging. If you know the audience you are targeting, then you can find out what issues or questions they have in mind, and thus, tailor your webpage around the resolution. For this reason, your audience will find your content valuable.
2.) The content of your website is engaging…
Most online surfers have very little attention span on web pages, and they don’t like reading through big blocks of text. Thus, it is important to create unique content that hooks their attention immediately to decrease the chance that they will bounce out of your website.
To create engaging content, you have to find topics that are either remarkable or informative. For content to be remarkable, it has to stand out and be something that breaks convention. As an example, you can cover the topic of divorce and how people can find residence with as little hassle as possible. For content to be informative, it gives valuable information to online visitor that helps achieve what they desire or solve a problem that they have. For these reasons, an animated explainer video is a perfect tool for providing engaging content because it is both remarkable and informative.
3.) The content demonstrates your authority in your field…
Creating valuable and meaningful web content helps to create an impression that you are an expert around your field. The more you can help your audience learn about the ins and outs of the real estate industry, the greater their impression they have of you. Thus, buyers and sellers are more likely to trust your capability and knowledge to achieve what they want.
4.) The content creates a compelling motive for visitors to work with you…
Huge decisions such as purchasing or selling a house are not made without an emotional component. Your content should build within your audience a strong desire and urgency to seek your expertise. If you can help them visualize themselves achieving what they want, such as moving into a dream home, then their buying temperature is high. Once they are brimming with desire and they believe you have the faculties to help them, they are more likely to be compliant with what you want them to do. Therefore, this would be a chance to ask them in your content to reach out to you or to leave their email addresses to you.
Once you are satisfied with a number of leads you acquire per month, you have numerous chances to nurture those leads into paying clients.
As an animated video production agency, we help to generate real estate leads for new agents. For inquiries about getting an explainer video, give us a call at 1 (626) 869-8701 or email us at Contact@CompellingAnimations.com
Schedule here for a free consultation.