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Your ultimate guide to conversion rate optimization

“Conversion rate optimization really isn’t about optimizing web pages – it’s about optimizing decisions – and the page itself is a means to an end but not an end itself.” – Michael Lykke Aagaard on Unbounce | 3 Landing page optimization mistakes you don’t have to make

Let’s say you have traffic coming to your website, and people are visiting the homepage that you invested a lot of hours and money in. You’ve written a strong company mission and provided amazing details about your company’s history.

You’ve created glowing bios that talk about how […]

By |2019-10-06T02:51:59+00:00October 27th, 2018|blog, content strategy, conversion rate optimization, marketing|0 Comments

Does your webpage suffer from a high bounce rate?

If you are concerned about your website’s SEO, having a high bounce rate is a huge problem considering the fact that the length of time people stay on your page will affect your page rankings, thanks to Google’s Rank Brain algorithm update.

Of course, to correct this issue is to make sure you have highly engaging content on your webpage rather than the longest webpage ever.

However, it’s often hard to generate great webpage copy that is engaging, let alone the fact that you have to build it around keywords you’ve researched for SEO.

And because the average web surfer […]

By |2019-09-24T00:56:35+00:00July 25th, 2018|blog, content strategy, SEO|1 Comment

People hate being sold to.

They don’t like being pushed towards doing something that they normally won’t do without a sales person trying to pitch them something. But people like to buy into things, which is important to consider in your sales methodology.

If they see something that meets their needs and desire, they are more likely to throw money at it.

However, they need to be warmed up before they decide to buy.

“A common mistake is trying to sell right away with straight direct-response campaigns to people who aren’t ready to buy from you yet. At the top of the sales funnel, the audiences you’re […]

By |2018-07-06T00:04:51+00:00July 5th, 2018|blog, marketing, sales|0 Comments

How Marketers Approach Digital Content Strategy with Surgical Precision

Length: 10 minute read
Do you know enough about the people in your target market?

Blindly generating content without knowing your target audience leads to wasted money, time and effort because your content may not match their needs and desires.

What would make your digital content strategy more powerful is knowing their level of awareness of their problem and the solution that solves it. Therefore, you can develop content that appropriately matches their buying temperature.

Back in the day when I was cold calling businesses to offer my web development services, I was wondering why many business owners choose to […]

By |2018-06-25T19:27:30+00:00June 25th, 2018|blog, content strategy, marketing|6 Comments