If you are concerned about your website’s SEO, having a high bounce rate is a huge problem considering the fact that the length of time people stay on your page will affect your page rankings, thanks to Google’s Rank Brain algorithm update.
Of course, to correct this issue is to make sure you have highly engaging content on your webpage rather than the longest webpage ever.
However, it’s often hard to generate great webpage copy that is engaging, let alone the fact that you have to build it around keywords you’ve researched for SEO.
And because the average web surfer has limited attention span, written content on a website don’t get read a lot.
According to the Nielson Norman Group, on the average webpage, users have time to read at most 28% of the words during an average visit; 20% is more likely.
So, what is an easier way to encourage visitors to stay longer on your site?
Put a video on it of course.
Better yet, put an animated explainer video.
People like to spend their time watching something entertaining and fun more than they like to read blocks of text.
Therefore, they are more likely to keep watching the video and stay on the page longer.
According to Hubspot, if a page provides both video and written content, “72% of people would rather use video to learn about a product or service.”
And 95% of people have watched an explainer video to learn more about a product or service before they make a purchase.
If you don’t have the time to create a quality animated sales video, video agencies exist to help you create ideas and animate the video so that you can focus your time on the more important aspects of your company.
So, take advantage of video marketing. It’s an growing trend of marketing that many major companies have already reaping significant benefits from.
If you are actively looking for a way to generate value for your audience and attract more leads into your business, we help companies grab attention and tell their stories. For questions and inquiries, please visit www.CompellingAnimations.com.
Schedule here for a free consultation.
Written by Albert Hu, Owner at Compelling Animations