Why whiteboard videos are still relevant
Have whiteboard videos lost its appeal?
Animated whiteboard videos utilize stop motion drawing as an effective means of telling story. Shapes and characters get drawn on the video as the story progresses.
Despite its simplicity, a whiteboard video can still be used to craft a compelling message. Its ability to make dry material interesting should not be ignored. Not only is it cost effective to make, but also it also has the appeal of any other explainer video.
On an animated whiteboard video, when viewers see images being drawn, they build expectation and curiosity to see what shape or character will materialize. It has been observed that viewers would follow the movement of the hand drawing the shapes at all times. That is because the brain instinctively looks out for any movement in the environment at all times. And thus, this makes the whole storytelling process mesmerizing to an audience and a great way to communicate information to them in a short amount of time.
More importantly, it has been scientifically proven that whiteboard videos are better at helping viewers retain the information they absorb into their memory than traditional forms of presentation. The information stays in their mind longer. This is pivotal for any marketer who wants their company brand to stay on top of people’s minds at all times.
Lastly, whiteboard videos have the potential to go viral based on its mass appeal. People who see one are more likely to share them on social media. Thus, the message of the animation can end up spreading like wild fire and help to build brand awareness.
How should an animated whiteboard video be used?
- Traditional advertising
- Promotional product videos
- Educational videos
- Video series for storytelling and branding
At Compelling Animations, our talented team in Los Angeles, CA goes the extra mile to ensure that you, your time, and business are all treated with integrity and professionalism. No matter how large or small the project may be, we are committed to total customer satisfaction.
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