The advertisement must build trust with the audience
If its message is not sound nor is it believable, it can turn away heads faster than you can say “Lemon Squatch.” That is because business relationships are built on trust and integrity. Thus, if your audience cannot trust you in delivering something you are promising, they are not willing to part ways with their money.
How to advertise your business in an engaging way
People’s attention spans are short and therefore, they are less likely to have the patience to read a long page of text. Advertisers can solve this with great copy, but it is easier to get a viewer to be engaged with your content with a well-made video.
With the advent of the mobile phone culture, the attention span of the general population gets worse. In detail, the younger generation born in the 90’s is molded by mobile phone use, because the prolonged use changes their neurological reward circuit. To elaborate, every time they get a ping from their phone, they get a release of dopamine. For this reason, people who are hooked into using their mobile phone during their daily lives tend to be glued to the screen for hours.
Therefore, businesses must create content that is engaging enough for the current generation of people, or they risk fading into obscurity. And they can do that with a well made video with quality content.
Visual content tends to do better in engaging people with limited attention spans.
Based on a survey, 70 percent of marketers say that video content that is done right has the highest conversion rates than any other form of advertising.
Interestingly, 74 percent of users made purchases right after watching an explainer video that educated them about the product or service.
Given these statistics, it is essential that businesses engage in video marketing that would lead to increased size of their audience and therefore, to increased sales.
Take advantage of the fact that a picture is worth a thousand words and that video marketing leads to a competitive business edge.